Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most dear business asset. There is a type of misconception that registering a company, purchasing the fields and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise to whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from via your brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories available.
It is important to spotlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect organization and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, TM Status Objected India which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the most of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval staying the exclusive user with the specified trademark for the range of goods and services requested for under the application.